In the age of digitalization, surprisingly, many companies still have no or a very unprofessional website. You also? Then you should take action and secure the following advantages.
Let's start with a few facts and figures.
There are many good reasons a company should have its own website. Nevertheless, more than 10% of all companies are still not represented on the Internet. But why? More than 5.7 million people use the internet every day in Austria alone. And that is no longer just used for online shopping, banking and social media networks. Often it is also about finding a suitable service provider i.e. website development Australia, manufacturer or supplier, getting information, comparing products and prices or finding out contact details and opening times.
Having your own website is just as important and taken for granted as having a telephone connection or an e-mail address. Because for many people the following applies: if you cannot be found on the net - you do not exist!
WHAT ARE THE REASONS FOR MISSING A WEBSITE?
These facts vary from company to company. Some just don't have the time or don't want to take it to deal with creating their own website but they have always the opportunity to demand a fully integrated business website by smart website development Sydney professionals. Smaller companies and start-ups in particular prefer to invest their time and money more wisely (at least they think they do). And still, others simply underestimate the opportunities that are actually lost to them.
WHAT ARE THE ARGUMENTS IN FAVOR OF INVESTING IN A PROFESSIONAL WEBSITE?
Reason 1 - It makes customers aware of your company
You know that too, don't you? If you want to buy something or need a service provider, the first step is usually a search on the Internet. According to statistics, around 80% of people do this. Companies whose websites are found in search engines such as Google, Bing and Yahoo have a better chance of winning customers.
It doesn't matter whether you run a regional company with a trade or, for example, offer service on-site at the customer's premises, if your customers and potential customers cannot find you on the Internet, then you simply do not exist. Sounds harsh, but it is like that. Even as a hairdresser with regular customers, you benefit from a website.
A good website - either only a "homepage" - is therefore your figurehead or your digital business card and can be your best seller. In addition, satisfied customers, friends and acquaintances can simply send or pass on a link to your website as a recommendation.
You should therefore also be aware that the first impression counts here. A well-structured and modern website makes your company look more professional and credible. The design of the website is the first impression of your business so always choose a reliable, attractive and user-friendly design for your website. In this regard, the website design Melbourne is no doubt, the most trained professionals worldwide.
Reason 2 - Availability guaranteed!
Your own website can be reached 24 hours a day, regardless of opening times. And that worldwide, 365 days a year. Potential customers can find out more about your products and services at any time. In addition, it is much more convenient and faster to surf a website than to sit in a car and drive a few kilometers to get information at set opening times.
Reason 3 - Lots of space for comprehensive information
With your own website, you have it in your own hands how you want to present your company to the public. Some people call the website a digital shop window, in which you can perfectly present your company, your products or services.
So you can provide your visitors with an incredible amount of information. The more information that is, the more comprehensive your customers and potential customers can find out about you.
In summary, your company has a lot to tell, from company history to services and references. However, space is limited for advertising campaigns, radio or television spots or flyers. On your homepage, however, you can make all information available.
If you have a physical store you may have higher possibilities to turn your physical store to an online selling platform called e-store or e-commerce store. You can just hire e-commerce website development agency and they help you to create a professional e-commerce store of your choice within a short interval of time.
Reason 4 - More sales
It is important for every company to earn money so that it can exist in the long term, pay its fixed costs and employees and be able to create products. That is why it is important to generate sales. And it is precisely this turnover that you can increase directly or indirectly through your own website, depending on which industry you are in and which products/services you offer:
· You reach potential new customers online that you would never reach offline.
· Create an additional sales channel for your products with an online shop.
· Generate new customers online for your local company.
For a potential customer, it is not only important to be able to find out more about your company, but also to get in touch with it. The telephone has long been the classic instrument here. But there are other modern communication options that you can offer via a website: If you run a Facebook page or use WhatsApp Business, these messengers can be integrated as contact options. This enables you to build a very modern image for your company. An online support forum also offers your visitors an opportunity to communicate with you or other users. With a sales chat or a support chat on your website, your website visitors can get in direct contact with you or your employees.
There might be possibilities to boost up your sales by getting Search Engine Optimization services. Through SEO the ranking of your website gets improved day by day and when your website gets to appear at the top of Search Engines, the more you get clicks and traffic volume which are directly proportional to the leads and sales. The SEO services Sydney are the most recommended professionals who take care of your website ranking to attain maximum high positions by different high-volume keywords to derive more conversions through unlimited traffic volume reached your website.